Adriana Waterston to be inducted as 2026 Cable TV Pioneer

By AI, Created 4:36 PM UTC, May 29, 2026, /AGP/ – Horowitz Research Executive Vice President of Insights & Strategy Adriana Waterston will join 21 other industry leaders in the Cable TV Pioneers’ Diamond Jubilee Class of 2026. The recognition highlights her influence on multicultural research and the cable and media sector ahead of the Sept. 28 banquet in Atlanta.

Why it matters: - Adriana Waterston’s induction recognizes the growing importance of multicultural research in helping media companies understand and retain diverse audiences. - The honor also places Horowitz Research and M/A/R/C Research alongside leaders being credited with shaping cable, broadband, content, distribution and related industries.

What happened: - Horowitz Research said Adriana Waterston, Executive Vice President of Insights & Strategy, will be inducted as a Cable TV Pioneer this fall. - Waterston is one of 22 cable and entertainment industry visionaries in the organization’s Diamond Jubilee Class of 2026. - The induction ceremony is set for Sept. 28 in Atlanta at the Omni Atlanta Hotel at Centennial Park. - The event takes place the evening before SCTE TechExpo 2026 begins in Atlanta.

The details: - Cable TV Pioneers will mark its 60th annual banquet this year. - The organization was founded in 1966 during the NCTA convention in Miami. - It started with 21 entrepreneurs focused on recognizing trailblazers in a new industry. - The group now has more than 600 members across cable, broadband and connected media. - Waterston has built her career around multicultural research, strategic leadership and advocacy for diverse audiences. - Her work includes some of Horowitz Research’s earliest Hispanic, Black and Asian consumer studies. - She has also led industry conversations at conferences and events nationwide. - Merrill Dubrow, CEO of M/A/R/C Research, said Waterston’s leadership helps brands, networks, distributors and organizations engage multicultural consumers while moving the industry forward. - The Cable TV Pioneers site says photos, articles, videos and the full member roster are available at the full member roster.

Between the lines: - The recognition reflects how audience research has become a strategic tool, not just a support function, in media and entertainment. - Waterston’s work suggests that multicultural insights are increasingly central to growth in a fragmented video market.

What’s next: - Waterston and the other inductees will be formally recognized at the Atlanta banquet in September. - The honor comes as industry leaders gather around SCTE TechExpo 2026, which may put added attention on research, distribution and audience strategy.

The bottom line: - Waterston’s induction signals that multicultural audience expertise is now being recognized as a key driver of industry change.