Boostlingo promotes Merrie Wallace, names Barnaby Dorfman product and technology chief

Boostlingo reshaped its leadership team on September 9, 2026, elevating Merrie Wallace to president and bringing in Barnaby Dorfman as chief product and technology officer. The move comes as demand for AI interpreting accelerates, with new AI customer adoption nearly tripling from the first quarter to the second quarter of 2026.

Why it matters: - Boostlingo is centralizing product, AI and customer operations under two executives as more organizations adopt AI interpreting. - New customers adopting Boostlingo’s AI Interpreter nearly tripled from Q1 2026 to Q2 2026. - August was Boostlingo’s strongest month on record for new AI customers. - The leadership change is meant to position Boostlingo as a guide for customers deciding when AI interpreting fits and where human interpreters are still needed.

What happened: - Boostlingo named Barnaby Dorfman chief product and technology officer and promoted Merrie Wallace to president. - Both executives report to co-founder and CEO Bryan Forrester, effective immediately. - Boostlingo announced the changes on September 9, 2026, from Austin, Texas. - The company said the appointments align the organization around customer demand for AI adoption in language access.

The details: - Dorfman will unify Boostlingo’s product and engineering organizations. - Dorfman will lead development across the Language Intelligence Platform, with the AI roadmap as his priority. - Dorfman has advised Boostlingo since 2024 as a board advisor and since January 2025 as chairman of the AI Advisory Board. - Dorfman helped guide the company’s AI roadmap, including the launch of Boostlingo AI Interpreter. - Dorfman previously served as CTO of Payscale and Go1 and as VP of Search Technology at Amazon. - Wallace was previously chief revenue officer. - Wallace now adds language access operations and customer support to her go-to-market responsibilities. - Boostlingo said Wallace’s five years as CRO included 500% revenue growth. - That growth included five straight appearances on the Inc. 5000 list of America’s fastest-growing private companies. - Boostlingo said Wallace’s healthcare experience will support expansion into new markets. - Boostlingo’s platform includes video, phone, event and AI interpreting, plus scheduling, management and reporting tools. - The company is based in Austin and describes its mission as helping organizations communicate without barriers. - More information is available in Boostlingo’s announcement.

Between the lines: - The reorganization puts the company’s technical roadmap and customer delivery under leaders with complementary backgrounds. - Dorfman’s product and engineering remit signals that Boostlingo sees AI development as a core competitive battleground. - Wallace’s expanded role suggests Boostlingo wants tighter coordination between sales, operations and support as customers evaluate AI in higher-stakes language access settings. - Forrester framed the appointments as a paired decision: one leader focused on customer trust, the other on scaling technology through growth.

What's next: - Dorfman will steer the next phase of Boostlingo’s AI and language intelligence development. - Wallace will oversee the customer-facing functions tied to adoption, implementation and support. - Boostlingo is likely to keep pushing into AI interpreting as demand continues to rise. - The company’s near-term test will be whether the new structure helps convert growing interest into durable customer growth.

The bottom line: - Boostlingo is betting that a tighter leadership structure will help it scale AI interpreting while keeping human support and customer trust at the center.